light
Bright, indirect light is best. Leaves will burn in intense sunlight. Turn plants a quarter turn each week to encourage even growth.
soil
Use an African Violet specific potting mix rich in humus which retains moisture and locks in nutrients.
water
Bottom water when soil is slightly dry to the touch. Place plant in a shallow dish of room temperature water and allow to absorb for about 30 minutes. Plants in the violet family like humidity. Place plants close together (but not touching) to increase humidity.
fertilizer
Use an African violet specific fertilizer each time you water to promote flowering.
tips and troubleshooting
Dead-head spent blooms to promote continuous flowering.