light
Ficus like bright, indirect light, but may do well in medium light or an Eastern exposure. Outdoors, place in indirect light to avoid leaf burn.
soil
Plant in an all-purpose potting soil. Repotting will encourage Ficus to grow larger. To keep size in check only repot every other year.
water
Water when the top several inches of soil are dry. Under-watering causes new leaves to drop while over-watering causes mature leaves to brown; first at the edges and then all the way through. An even watering schedule is ideal.
fertilizer
Feed weekly during periods of active growth; spring and summer.